Is it really possible to live eco-effectively? With No Impact Man, Colin Beavan tries to find out. He swears off plastic, goes organic, becomes a bicycle nut, turns off his power, and generally tries to save the planet from environmental catastrophe while dragging his young daughter and his Prada-wearing wife along for the ride. He is No Impact Man, and this is his adventure: the surprising, delightful, deeply affecting story of one man’s decision to put his money where his mouth is and make zero net impact on the environment while trying to live an everyday life – in New York City, no less. That means no trash, no toxins in the water, no elevators, no subways, no products in packaging, no air-conditioning, no television, no toilet paper… What is it like to live a no-impact lifestyle? Can it catch on? Is it satisfying, or exasperating, to live this way? Are we all doomed to be conspicuous consumers, or can our society reduce the barriers to sustainable living so it becomes as easy as unscrewing a lightbulb? These are the questions at the heart of this whole mad endeavor, and Colin Beavan hopes to show the rest of us that no-impact living is worthwhile – and richer, fuller, and more satisfying in the bargain. The authorColin Beavan posts regularly at www.noimpactman.com. He lives in a ninth-floor apartment in New York City. www.noimpactman.com www.noimpactproject.org Cairo Publishing SrlCorso Magenta, 5520123 MilanoItalyTel +39 02 433131Fax +39 02 43313550