They call him a mental coach, but maybe it would be more fitting to call him a brain trainer. If you want to achieve an aim, you must remember that your head isn’t just something for putting on a hat: just as you train your techniques, tactics and body, you can’t do without training your brain. Who is a mental coach? What exactly does he do? Which techniques does he use? How does he work? How does he solve the problems that football players must face during their careers? The mental coach is the person that helps you find that lost agility, the magic that let you make marvellous goals and experience every match like a fairy tale when you were a kid. He is the person able to free you from convictions that limit you and let you aim at your potentiality. The person that gives you a proper tool box with all the tools for improving your mood and fine-tune your techniques. In a rapid sequence of simple, inspiring stories, anecdotes and explanations, Marco Cassardo asserts his talents as a writer and a mental coach to tell us about a professional that is being more and more talked about. Campioni si diventa isn’t just for footballers or sports enthusiasts. It is a book that speaks to all those who have a dream and want to score in life. Whether entrepreneurs, actors or airplane pilots, the dreams are different, but the rules for success are always the same.